Flexfire launches Verity SOB diffusion LED strips
Flexfire LEDs has introduced the UltraBright Verity SOB Diffusion Series to meet demand for fully diffused LED strip lights that install faster and need fewer parts. The launch extends the company’s SOB lineup beyond outdoor high-output products into interior architectural and accent lighting.
Why it matters: - Diffused LED strips are moving from a premium option to a standard expectation in architectural and accent lighting. - The shift matters because installers can save labor when a strip arrives fully diffused and does not require a separate channel cover or diffuser. - Fewer parts also simplify quoting, stocking and on-site installation for distributors and contractors.
What happened: - Flexfire LEDs launched the UltraBright™ Verity SOB Diffusion Series in Costa Mesa, California, on September 16, 2026. - The new line expands Flexfire’s SOB, or SMD-on-Board, LED strip lineup. - Verity is aimed at architectural and accent lighting projects, especially interior design and trade work.
The details: - Verity delivers roughly 400 lumens per foot. - The series comes in IP20 indoor and IP65 outdoor wet-location versions. - The strips arrive fully diffused and ready to install, with no separate diffuser or channel cover required. - A protective silicone layer covers individually phosphor-coated SMD LEDs. - That design reduces the yellow halo that COB strips can show when powered off. - Flexfire says phosphor applied per LED creates more consistent color from batch to batch than a single silicone pour. - The company also says the SOB design is sturdier than COB and can reduce callbacks and field failures. - Verity uses a 120-degree beam angle for architectural and accent lighting. - Flexfire previously launched the Valor™ Series in 2022 as an SOB product for high-output outdoor use. - Valor is IP67 rated and delivers 805 lumens per foot. - The company says Valor helped prove that diffusion and brightness could coexist.
Between the lines: - The launch shows Flexfire leaning into labor savings as a selling point, not just light output. - Verity targets a broader, higher-volume segment than Valor by focusing on everyday interior and accent applications. - The product reflects a wider industry move toward lighting solutions that reduce install complexity and field mistakes.
What’s next: - Verity is available now through flexfireleds.com. - Trade professionals and installers can access the Flexfire PRO partner program for exclusive pricing, free samples, project support and fast quoting. - Flexfire appears positioned to keep expanding its diffused SOB lineup as demand grows for ready-to-install strip lighting.
The bottom line: - Flexfire is betting that the next LED strip upgrade is not more output, but less installation hassle.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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