SLEEPLESS treadmill challenge targets $200K for mobile mammograms

HeroPicks founder Ryan Beckmann will try to run 24 straight hours on a treadmill at Motion Fitness in Costa Mesa on Oct. 16 to raise money for mobile mammograms. The event opens the effort to runners, walkers, teams and remote participants as organizers push toward a $200,000 fundraising goal.

Why it matters: - The fundraiser is designed to expand access to breast cancer screening through mobile mammography. - The $200,000 goal gives individuals, teams, gyms and run clubs a single cause to support. - The event is built to work both in person and remotely, widening participation beyond Costa Mesa.

What happened: - SLEEPLESS is scheduled for Oct. 16 at Motion Fitness, 250 Fischer Ave., Costa Mesa, CA 92626. - HeroPicks founder Ryan Beckmann will attempt to stay on a treadmill for 24 hours. - Motion Fitness will provide 12 treadmills for participants who want to run or walk. - Supporters can reserve a treadmill spot, sponsor an hour of Beckmann’s attempt, join remotely or donate. - The fundraiser is tied to a registration page.

The details: - Participants can walk for 20 minutes, run for an hour or fill a treadmill spot with a team. - Remote participation is open from a gym, a track or another location. - Donations and participation through the HeroPicks fundraiser will support the same $200,000 target. - Beckmann said the effort is meant to bring people together, highlight the cause and raise money for mobile mammograms. - Beckmann previously completed Merrill’s Mile, running 100 miles around a one-mile track with limited training. - Beckmann plans to join run clubs across Orange County and Los Angeles before SLEEPLESS and wants clubs to get involved.

Between the lines: - The event turns a solo endurance challenge into a community fundraising format. - The 24-hour frame is meant to motivate participation by making even short contributions feel meaningful. - The structure also lowers the barrier to entry for people who cannot stay for the full event.

What's next: - Organizers will look for treadmill reservations, sponsorships and remote participation ahead of Oct. 16. - Beckmann is expected to continue building awareness with run clubs in Orange County and Los Angeles before the event. - Media, sponsorship, vendor and participant inquiries go to Shane Earn at shane@heropicks.org or +1 (949) 283-8394.

The bottom line: - SLEEPLESS is trying to turn endurance, local gym access and remote participation into a single campaign for mobile mammogram funding.