California Tortilla rolls out Father’s Day gift card bonus and $5 burrito deal

California Tortilla is offering a $10 bonus coupon on every $25 in gift cards through June 21, plus a one-day $5-off burritos and bowls promotion on June 24. The deals aim to drive Father’s Day traffic and reward guests with limited-time savings at all locations. Why it matters: - The Father’s Day promotion gives California Tortilla guests a lower-cost way to buy a gift and return for a future meal. - The one-day throwback pricing deal adds another traffic driver for the chain later in June. - Both offers are aimed at guests watching spending while still looking for a meal out. What happened: - California Tortilla is offering a $10 bonus coupon for every $25 spent on gift cards through Sunday, June 21. - The gift card deal applies at all locations and covers both physical and digital gift cards. - The chain will also discount burritos and bowls by $5 on June 24 for one day only. - Eligible June 24 menu items include the Screamin’ Honey Lime, Crunchy BBQ Ranch, Classic, and Blackened Chicken Caesar burritos or bowls. - The June 24 offer is limited to one promotional entrée per guest. The details: - Guests who buy California Tortilla gift cards or e-cards between June 8 and June 21 qualify for the bonus coupon. - Bonus coupons are valid for a future visit and cannot be combined with other offers. - Physical gift cards are sold in-store. - E-gift cards are available at California Tortilla gift cards . - Gift cards can be purchased in amounts from $10 to $100. - Guests must spend at least $25 to unlock the bonus offer. - California Tortilla rewards members earn points on every purchase and get exclusive rewards. - Customers can join the rewards program through the California Tortilla app, online registration, or in-store sign-up. - The company says members also stay up to date on offers and promotions. - More information is available at California Tortilla . Between the lines: - The timing suggests California Tortilla is using Father’s Day to promote both gift card sales and repeat visits. - The $5 burrito and bowl offer extends the value message beyond the holiday itself. - The deal mix leans on familiar menu items, which can help limit risk while drawing price-sensitive guests. What’s next: - Guests can use the gift card bonus offer through June 21. - The $5-off burrito and bowl promotion is set for June 24 only. - California Tortilla will likely use its rewards program and digital channels to keep pushing limited-time offers after the holiday window. The bottom line: - California Tortilla is pairing a Father’s Day gift card bonus with a short-lived entrée discount to drive near-term sales and future visits.